Individual Sentiments F/W09

Yoko Ito is the driving force behind Individual Sentiments. Her work is clearly the product of a focused presence with clear vision and a solid understanding of the human form. There is a warmth and softness to Ito's work that cannot be defined in simple terms of masculinity or femininity. Rarely does one encounter such strength and delicacy as intrinsic attributes so perfectly balanced in the fashion métier. Her work is truly a reflection of the beauty, intensity and vitality that is the human spirit. Individual Sentiments defies gender lines and evokes more abstract notions, such as power in the form of water, to help delineate the concepts behind the line. Individual Sentiments is a true "cottage industry" artisan line producing limited quantities of the highest quality. We are grateful and humbled to have the opportunity to introduce her line to the U.S. as the first stockist in the country.

Three Layer Knit Coat:





Fine hairs, such as angora, alpaca and cashmere, are presented here in the form of various knits, layered in a way that anchors itself as outerwear.


High Collar Angora Jacket:




Angora/Wool blend jacket with extended cotton jersey sleeves. The extended sleeve "lining" has thumb holes which can be worn out as a functioning glove.

Angora Stole:



Angora/wool stole with cotton lining cut in a slightly obtuse triangular pattern is double layered with buttons to play with the dimensions and draping. Large enough to be used as a blanket, this is a substantial piece that is sure to keep you warm in style.

Please visit Sartorialoft's website or the Individual Sentiments photo gallery for more offerings and information.

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F/W09 m.a+

Here are some of the F/W 09.10 offerings which we are proud to be presenting at Sartorialoft.

First we have the double layer, open pocket jacket. It is constructed from a heavy cotton jersey in this seasons "carbon" color, with leather seam details. This is our favorite piece of the season and from the pictures, I'm sure you can see why.



A reversible coat in Amadei's signature raglan cut. The silhouette is simply stunning. This is a great piece worn reversed as it really highlights the construction and pattern.



Maurizio's collared, raglan iteration of the cardigan with a single button closure. Presented here in an airy wool that has a cashmere like hand. Extremely comfortable for everyday wear regardless of lifestyle.


M.A+ pants are some of the best around and its proven in the 5 pocket trouser season after season. A curved seam that runs the circumference of the pant opens up to reveal pockets where pockets should be. (Coin pocket included!) We feel the heavy jersey is an ideal fabric for this season.



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Layer-0 Spring/Summer 2010

A glimpse at one of my favorite shoes for the season from Alessio Zero.




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Marvielab

Mariavittoria "Marvie" Sargentini is a Perugia based designer of immense talent. Her design career began when she decided to focus her studies on fashion at the Fashion Design Institute in Florence. She worked for Italian designer Antonio Marras for 2 years before joining Carpe Diem, where she played an integral role in developing and realizing the conceptually forward Linea project. Now on her own, she has been quietly developing her own line, Marvie. Undertaking all tasks from research and development to production management, Sargentini has brought forth innovative ideas in the form of several projects. She has been overlooked for faithfully pursuing and sharing her philosophy of non-seasonal fashion for the past few years. Now that designers like Carol Christian Poell have moved forward with this idea, she is hopeful for a paradigm shift and transformation of the fashion world’s outdated traditions. This is Marvie.

As a fashion designer, what sense of fulfillment do you gain from your work?
My job is my world. Ephemeral, but real. It allows me to go on and creates for me the grand illusion that everything could somehow be useful and could contribute to people's wellness and make the world more beautiful.

So its more than simply adorning people in ornate garb?
I like to think so. Covering people with my clothes is my subconscious way of protecting them and making them strong and conscious. I would like for everybody to choose and wear what they want, what really represents the individual, developing their own individual perceptions. Which would simultaneously nurture both internally and externally, his own ego.

When we first met, you mentioned to me that you were a student of philosophy. How have you managed to translate and integrate the practicality of critical thinking over to the field of conceptual design, where aesthetics and visceral responses are driving factors?
My application of philosophy manifests itself in a kind of marriage of an existential uneasiness and an astonishment that the topic of fashion and costume design had aroused in me from the very beginning.

I never believed in fashion as a unique aesthetic representation of the appearance alone. I always believed in what there is behind the superficial; the deep and critical aspect of a human being as a conscious or subconscious individual. For this reason, I believe that love of knowledge and the depth of fashion design coexist. Clothes were born with men: to cover oneself. It's a form of primitive communication that developed in an aesthetic as much as rational way.

I think there is still much to understand about relation-interaction. Things have developed, modified and adjusted over the centuries, between men and his getup, his thought and the world around him.


The concept behind S+M+L is brilliant. Here, in your conception, there are three different designs playing with volumes, not sizes. Each with its own unique sartorial construction. All meant to be interchangeable with one another. What was it that gave birth to this approach to your line?

The idea of a new form, and of a new design, had come from my research and study of its functionality. The essence of the function is the representation of its being. In fact the project S+M+L has arisen like all my projects. It stems from the need to stimulate an evolution of sorts, when I discover that something useful can be done, starting from the origins of a classical wardrobe item . It's in this way starting from the historical research of what I would re-create (in this case tailleur) that I arrive at the minimal reconstruction of the item, bringing it back to its function and relating it to the present, with the help of quality materials, tailor's details and comfort.

The ideas that I developed regarding the volumes in jackets, pants and skirts, has come out from the willingness to make the suit more dynamic and actual, because throughout time it was always seen as classical, boring and with an old-conception. Because I want to play with volumes, it was necessary to augment construction. So tailor's details and cuts results in more functional and firmly connected silhouettes. Starting from the classical volume (medium), I moved cuts and seams from the center of the body to the external.

All this is useful to make your tailleur personal, giving the possibility to choose and match the volumes freely, allowing a new depth of experience in the interaction between the different items and your own silhouette. I believe it makes it modern and dynamic.

So do all of your inspirations well up from within or are there external stimuli from which you draw ideas?
My inspiration is tantamount to osmosis. It happens naturally. It is a kind of regenerative exchange between the world around us and my inner being. The initial creative phase, is never the same. It evolves with me and develops with what is around me. Both working together in an ideally mutualistic way towards the same goal of evolving.

You are now working on what has been dubbed "Coating". Do you care to share on the development of this new project?
Sure. This new project is going to complete my idea of making clothing that, apart from being personal and for everyday life, have the aim to be beyond seasons. I set out to realize my vision of "timeless" fashion by transposing the first piece that everybody associates with winter wear: the coat. As with each Marvie project, the story is named after the function/construction generated from the initial idea. It's for this reason that Coating is born: the coat as a cover, as a protective layer, not only in a physical way. Coat as first of our possible shelters. That means the need of protect ourselves by covering us up, regardless of the seasons flowing. It’s for this reason that the coat is made up of three independent coating (short, medium, long), in three different materials (cotton, wool, waterproof), that one can overlap. That allow you to choose and match, adapting it to your own body, the most suitable coating (or coatings) for the season, according to the mood of the moment.

Your clothing is your voice. I know that you feel it is a medium that provides an opportunity to communicate with those whom your creations engage. What is it that you hope they attain from the communion?
Yes, my clothes are my voice (above all when the person in front of me can not communicate in Italian!), but what I would like is that they could become an expression for all the people that have the willingness to communicate something personal with their own body.

It is for this very reason that I have created the different projects that are unique in material, construction and story (T-shirt, j2, S+M+L, etc...). It is a way to provide everybody with a little bit more freedom to choose pieces that would be an extension of themselves and to their own sense of individuality. Every person has their own perception, their own idea, which is expressed with the body, rather than with words.

Nowadays, one can choose in everyday life, to dress up or to disguise themselves; to express what one is or what one hopes to be. In that respect, I would like for those who dress in my clothes to understand and perceive the original meaning of dressing and the choices that they have made, to experience Marvie pieces as an extension of their own body and attitudes. I would like for it to feel natural, become their favourite item, be comfortable while transcending the limitations of seasonal wear. I would like for everybody to understand and appreciate the reciprocal exchange of sensations and perceptions between the body and the cloth. This is what I wish.

This interview can be found in its original format in the Scoute archive section.

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DC interviews Alessio Zero

Alessio Zero, the young up and coming designer hailing out of Perugia is set to unleash his brand of fashion on the world. Now in his third season of label Layer-0, full of energy with an unyielding attention to detail, his work reflects the kind of craftsmanship that is void in much of the work dispensed today. He has a love for leathers and his collections show it. He has worked leather into his knits which are all done by hand as only hand-knitting leather and yarns can produce a superior product. His work is comprised of pieces fabricated from leathers such as horse that are produced for him in limited quantities. His patterns are intricate, very well thought out and possess a complexity that is far too easily overlooked.

The construction of the pieces I have seen are absolutely wonderful. They are as beautiful on the inside as out. Has this kind of perfectionism in execution always been an attribute in the endeavors you've pursued?
Yes, I think ever since I began my technical studies years ago, I have felt this quest for perfectionism present in everything I do. Now, I succeed to manage all my artistic passions by expressing them fully within the project of Layer-0. Architecture, photography, painting and music are all elements contained inside of every piece of clothing I create, which claims 120% of my attention.

What moment in your life was the pivotal instance in which you decided to dedicate yourself to a career in fashion?
The passions of the world of fashion were always inside of me, but it was only at the end of my technical studies that I began to dedicate myself to the path of a ‘modellista’ and creating a fashion house at the same time. From the first prototypes and tailoring studies I had with an affirmed master tailor in Perugia, I succeeded in creating a collection I felt expressed who I was, which was my first step inside the world (fashion) system.

For your first collection "defile", you did a presentation where masked models walked the runway, clutching a rope as a guide. What was the idea behind this presentation?
When defining my work, I like to talk about complementary sensory relationships between a garment and the person who wears it. Founded on this concept, the defile of the collection “feel your touch” was based on 3 principal details: the mask, which symbolizes the conditioned blindness of the individual, the sound characterized by media noise representing the feeding of daily information to the individual, and the rope seen also as the sense of touch, indicating the only point of reference in the carrying on or continuance of our true ideals in this manipulator society.

Is there a singular inspiration and story behind each of the collections that vary from season to season for you thus far?
It’s difficult to speak of inspiration before the designing of a collection. Places visited, the study of times past and cultures new to me are all essential contributions that shape my approach, but it is in my moments of solitude that I succeed in attaining a vision of it.

So what would be a one sentence summation of your philosophy that would help others gain insight into who you are as a designer?

The world does not need copies.

This interview can be found in its original format in the Scoute archive section.

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Interview With Michel Berandi

Excerpts from a conversation with designer Michel Berandi and Sartorialoft's David Choi for Scoute magazine.

Michel Berandi is a designer who does not adhere to the conventional. His works appear to be products of a fantastic lucid dream. This may be the singular reason his line sold out in a shop when Cirque du Soleil had encountered his work. His emotionally charged and refined designs are tempered by an intuition that has been honed by years of experience in the industry. Though he is uncompromising in his approach to design, he understands the need for accessibility. This is the ideal that gave birth to the MB999 line, which is available in addition to his more aggressive main line.

Michel is one of the few individuals that gives freely of himself. Whether it be his spirit poured into his design concepts or his soul for an interview. So to transgress from the norm, I think in this case, getting familiar with the man would grant greater insight into his work than simply meeting the designer's persona. Welcome to a conversation with Michel Berandi.

Michel. How is it that you perceive humanity?
Nature's weakest species of animal, yet one which wields the most force. A breed whose instincts have been displaced by intellect and whose intellect is totally devoid of intelligence. A mass of contradiction.

So do you feel we are progressing or regressing as a whole?
The world has progressed technically and scientifically with enchanting speed, also we live in the most peaceful and most prosperous time in the history of mankind and yet people are more intrinsically unhappy than they ever have been. We have more personal liberty than we have ever had in the entire history of the world, to an almost absurd degree, and most people are still feeling the influence of oppression and tyranny. I wonder what conditions these people would have to have in order to feel that they've true liberty. I don't understand it. I think it was in the 1950's, Charles Darwin grandson, Charles Galton Darwin, wrote a book entitled "The Next Million Years." Essentially he said that this is the best that it's ever going to get and the only way that it could go was down. There's going to be over-population with apocalyptic results and that you better enjoy this period of peace and prosperity while you can, because it won't last forever. Just look at the numbers, with the numbers of human beings, logistically, it just can't continue in this direction.

That's pretty bleak. Haha. Didn't know you embraced the old Malthusian logic. Well, given the current geoeconomic situation. What role do you feel fashion plays on the global stage and what is its impact?
I think that fashion has severed into two distinctive classes just as the eco-social classes have. There are more and more poor people, who are by priority oblivious to fashion design and for decent reason, but whose freedom of choice to consume is more and more controlled not only by the money in their wallets but mostly by their primal social environments. There‘s enough in the market for people of both classes to truly express who they’re as human beings, but they just don’t. Then you have the social elites who also are controlled and manipulated by its social environment even though they have the money to freely express their individuality. People need to feel loved and accepted, rich or poor, so their consumerism is fuelled by social-status quo label-dictatorship or existential void and lack of passion. Anyway, my point being that having cash or not doesn't necessarily make you someone with great style or someone interesting to look at.

What are some key experiences in your life that had shaped your point of view as a designer?
The Damned’s gig in London circa 1978/79. My first screening of Alejandro’s Jodorosky’s The Holy Mountain and Luis Bunuel’s Belle de Jour. Those provided compelling wallpaper for the mind, but my deepest key experiences are mostly literary. Aldous Huxsley for precision, Allen Ginsberg for flow, William Blake for beauty, Ed Sanders for smartness & coolness, Anthony Burgess for linguistic joy, Fredrich Nietzsche for historical vision and Frank Zappa for weirdness. Issac Asimov and the Marquis de Sade remain perhaps my favorites overall. But what I like most is journalism, especially when it involves science and engineering. I also like incendiary political writings and propaganda. I like religious fanaticism. I like encyclopedias, dictionaries and almanacs. I hate comics. I hate dirty writing. I hate any writing associated with Rock Music. I like newspapers and magazines and advertising. I love the sound of people talking, because they actually sing-and essentially in a strange way that has become the main poetic source of my designing works.

I like the way you think. What is it you turn to when seeking inspiration?

Going to the zoo and observing animals and insects. Exploring flower shops as well. Books on art and architecture and human anatomy. Music of course. So many creative ideas can take shape from those experiences. Sometimes ideas, at least the decent ones, don't show up at all, I then escape in the company of good friends to enjoy great food and wines. Previously in fashion there has been Hitlerian Nouveau and Stalinist Deco but I don’t think there has been a sincere styling understanding of the greatest iconography of the modern age. There has been no true mix of the occult and science. That art has either lacked viable social purpose or has existed in only one dimension for one particular cause. The Michel Berandi label has generated some heat due to that integration but ultimately people are opting for safer forms of expression to wear. However, most pieces of the collection produced eventually sell out and become a collector’s item. Its likes Hardcore music- we make our own milieu and fortunately its approximating Pop culture in the same way Black Flag approximated Black Sabbath.

What is it you hope to accomplish with your contribution to fashion?
Fame and fortune! Nah... just kidding Dave. For almost a diabolical decade 1995- 2002, I edited and published Panik Magazine, an Outlaw Pop Art magazine in opposition to both the underground and the establishment. It was a forum for extreme ideologies and inclinations, manifested as political pornography, psychosexual terrorism, scientific threats and infernal texts. It was graced by contributions from the best artists and writers in America- famous, infamous and unknown-each driven by unusual passions to excel and influence and go all the way. I would like my work related to fashion design to be perceived as an improvised answer to the hogwash of the day, and my association as being analogous in practice to what was happening in hardcore music in the early 80s': do it yourself, make your own medium, ignore authority, function over form. In fact I have hoped that I would be perceived as something like a rock band- an art group in the tradition of Metal Hurlant, something that could be subtitled "Journal of Preventive Sociology." A fusion of realism and surrealism born in frenzies of beauty and anger: An outlaw, liberal, fascist, sci-fi time bomb. A pornographic fusion of social hygiene and surely decadence.

You have been working in the industry for some time now. What made you decide to branch out and start your own line?
It's an interesting question to me personally and one I have asked myself before. If I recollect correctly it was out of necessity and survival. It was the first job that came to me when I was looking for work six or seven years ago. This girl I worked for made custom-made clothes for rock stars. She needed help. I needed a job. It's that simple. I took that job and took it a bit further I guess.

A designer's life is very demanding. What happens when you are between collections?
After a collection is completed and finished there is nothing. Emptiness sinks hard. Teeth grind deep from creative imperfections.

So how do you fill that void we call time when you finally have some to spare?

I don't create. I study and learn and absorb-and practice. I watch and wait for art to get real, for Science Fiction to become fact and for people to get smart. Needless to say, I get disappointed. So, I try to spend a lot of time on the moon and a lot of time underwater. I learn how to make love and how to hate.

This interview can be found in its original format in the Scoute archive section.

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Sartorialoft's David Choi interviews Damir Doma for Scoute.

Born in Croatia and raised in Germany, Damir Doma studied fashion in Munich and Berlin graduating magna cum laude for “best collection” in 2004. He then moved to Antwerp, where he was mentored under Raf Simons. In 2006, he ventured out on his own and launched his label.

One might be inclined to think that such a young designer would be destined for hardship. However, this young designer possesses all the talent, ambition, passion and vision needed to succeed. He has that brooding intensity that an artist needs to keep pressing forward. More impressive is his ability at such a young age to harness these attributes effectively. He is full of self-awareness and always in the moment, which seems to grant him the ability to stay in a perpetually serene state while looking forward. A maturity and a balance that is uniquely found in the interpretations of masculinity in his clothing.

Menswear is typically focused on structure, you seem to separate yourself from the conventional practice.

I have no interest in 'classic' menswear. I guess because I approximate the typical styling of men's clothing to be like that of a suit of armour, which tries to hide something. My concept of fashion is more of a focus on what lies underneath the physical material. I believe that beauty has to find its way out from within and the clothing must be an extension of the soul. Clothes have to be soft and loose. Thus allowing your body and your soul to feel free.

The world of fashion has always been prominently a women's market, yet you have opted to focus on menswear. Is it to reshape menswear for the reason you just stated?
Not necessarily. I've been working in menswear for quite a while now. But my philosophy is not exclusive to menswear. I also have a deep appreciation and interest in women’s wear. The gender for which I create is really of no importance. In 2003, when I started to work on men’s clothing, it was just much easier to stand out from the masses.

I think you’ve been successful in your goal to stand out from the ‘masses’; both for your designs and your use of fabrics. You seem to favor lighter fabrics. How much of a role does fabric selection factor into your approach to design?
The materials are a key point to my work. I create very fluent silhouettes, which require very soft fabrics. The materials are the foundation upon which I build.

So speaking of the influence of mediums. It is known that you are an avid appreciator of the arts. In what capacity do the arts influence your work?
I try to absorb as much inspiration as possible before I start working on a new collection. Art provides me with a certain emotional background, which i need; but sometimes it's very difficult to say which artist inspired me at which time. I see myself as a hard disk in that respect. I try to fill myself constantly and retrieve some of it when it's needed.

Do you dabble in areas of the fine arts?
I have a personal interest in painting, but I am particularly attracted to photography.

So do you feel that fashion design satisfies your artistic need to create completely?
I would say so. I am in the fortunate position to create beyond the confines of clothing. The job of a creator is to imagine a whole new world of his own and bring it to light. So I am in the position to create all the things that are "Damir Doma". It might be perfume, music, a showroom or an art exhibition. I believe the opportunities I have to express myself are limitless.

If not a designer, what other career path would you have taken?

I love to create. I really don't see myself as a fashion designer, so much as an artist working in fashion design. So I’m happy where I am.

What was the initial lure of fashion that prompted you to pursue a career in the field?
There was actually no lure! My mother was a fashion designer. I grew up surrounded by fashion from the start. It is something that is very familiar and comfortable to me. It was just very natural!

A natural progression towards pursuing fashion which led you to Antwerp, to work with Raf Simons. How had that experience shaped you and your perception of design?
I have to admit that during this period I found a new approach to fashion. It was with Raf that I experienced fashion on a deeper level. Beyond thinking merely in terms of style and colour. I discovered that clothing is a very abstract means of expression. What I mean is that my interest goes further than just making a nice piece of clothing. There are stories told behind the clothes.

You introduced a female to the runway donning your design. Is there a story to that or were you possibly alluding to the introduction of a women's collection?
Haha. I couldn't deny the impulse to do so. My wish is to introduce a women's line in the near future. I’ve actually been busy working on women's wear for a while now. So I guess I just couldn't wait to show it to the audience.

And finally, what is the one thing that you would like for people to take away from their encounter with your clothing?
The aesthetic value is obviously the driving point in terms of the initial response I seek. But I'd also like for people to take notice of the quality and complexity in the patterns. And what is of utmost importance to me is that the person who wears my clothing, ultimately feel 100% comfortable in it. I want people to experience the clothing knowing great attention has been given to the quality of the materials and to understand the beauty within the clothes.

This interview can be found in its original format in the Scoute archive section.

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